External

APA format, in-text citations, references include

Part 1: half page

A brief description of the types of internal and external assessments used by the agency ElderFirst Care for marketing new health programs. Then, explain consequences that a health care agency might encounter without internal and external assessment, and why ( See attachment). Page 81-125 if needed

Part 2: 2 pages

 Describe two examples of formative evaluation for health programs that you might use in your marketing plan.

 Describe how you will include formative evaluation methods in designing your health care services marketing plan and explain why. See attachment