Do you agree that services marketing needs a mix of marketing techniques? Explain. (500 words)

 - Present the notion that services often differ from products by intangibility, distinct ability, inseparability of its production and consumption, and perishability. This is what specialized services marketing mix entails of it.

- Elaborate on the concept of the 4Ps of services marketing (product, price, place, promotion under which the first three are mainly self-explanatory but may be enlisted if time permits; and promotion, which can be further discussed along with positioning and targeting). Intro the 7Ps framework for services marketing (product, price, place, promotion, people, process and physical evidence).

- Discuss the role of each business element (e.g. income bank, cafe, salon) as well. Hence, it is of prime importance to communicate how employees at the front-desk, for example, shape the basis of customer value and service quality (the People part).

- Sum up that the coordination of marketing operations encompassing all the 7Ps enable service providers to effectively deliver/communicate their products, manage customer interactions, and improve their image. Then using such techniques together is essential.