What is the main goal of advertising in increasing profits and sales? Explain it along with other goals of advertising. (500 words)

- Advertising primary objective is to boost sales by building the customer confidence and loyalty so they can choose buy the company’s products or services. Other key goals of advertising include: Other key goals of advertising include:

- Generating brand awareness - Advertising assists one to build brand identity, and image in consumers’ minds. It adds to visibility and enable customers to pick a brand off the lot, as it were.

- Sharing information effectively - The ads can convey efficiently to the targeted group of people the specific product benefits, the new functionality, the new pricing etc. With that in mind, broadcasting will help call for the public action as well as help in coming up with a plan.

- Creating different brand - By engaging in advertising, your brand would be rolled out to the audience, thus presenting your differences. As brand recognition is ensured, competitors are placed in the backseat to a unique brand.

- Trialing - Trialing sales promotion tools such as free samples, coupons is the key element that caters to the new users and ultimately lead to repeat purchases.

- Forming impression – Skillful advertisement creates a vision for customers which makes them aware of brand quality, prestige and values. This results in brand image.

- The ultimate aim to this end is to generate sales figures with the help of people’s decisions of buying. Besides these goals that build the awareness and boost the sales sample, the large goal of increasing the profits incrementally is achieved.