Define sales promotion and other types of consumers and trade schemes. (500 words)

- In sales promotion, the advertising activity is offering temporary inducements to stimulate sales. It reinforces and augments ads and direct interactions with customers. Consumer outreach elements include free samples, coupons, premiums, price packs, on-pack promotion, and rebates. Trade promotion methods include cooperative advertising, merchandise allowances, free goods, and discounts.

- Customer promotions provide perks such as price-offs, freebies, discounts, product trials, and contests, which stimulate the demand for trial. Price-based incentives help consumers (the trialists) lower the perceived monetary risk because if they don't like the product, they can return it and reimburse. Free goods make the first purchase low-cost and provide an incentive for further purchases at an extra charge. Lucky person will be announced during the event.

- Promotional offerings like quantity discounts, cash discounts, free goods etc. made by manufacturers are essentially designed to attract and receive in-store distribution and sales promotion from the retailers. Cooperative advertising and allowances minimize the advertising costs and reduce channel partner risks. Retail handling costs decrease with the merchandising fostering. The end goal is to get the partners aligned with the brand as well as offer some incentives for their help.